AI Adoption Programs
After a system is deployed and usage is lower than expected — which is the normal outcome without deliberate adoption work, not a sign the system is bad.
Most AI failures after launch are adoption failures. The system works, and people continue doing the task the way they always have, because the new way is unfamiliar and the old way is known to work.
Adoption work covers enablement, internal champions, and the feedback loop that turns a deployed system into a used one — including acting on what users report, which is what makes them report again.
What the work includes
- Enablement designed around real tasks rather than feature tours
- Identification and support of internal champions within each team
- Feedback channels, and a commitment to act on what comes back
- Usage measurement that distinguishes trying something from relying on it